The push from Covid-19
Gyms are critical in their spending and in tough times spending needs to increase their probability of survival. We too have been forced to re-think our value proposition in the face of COVID-19. And we've come out with a brand new service to re-create a sense of safety for gyms.
Richard Bilton is the Founder and President of Companhia Athletica, one of Brazil's biggest names in the fitness industry. Graduated in Business Administration from FGV (1987), he served on the board of directors of IHRSA and was pivotal for bringing the IHRSA/ Fitness Brasil in 2000. He has completed a four-year term as the director of IHRSA in June 2014. He’s also the co-founder of the ACAD (Brazilian Association of Gyms), founded in 1999.
Companhia Athletica serves more than 200 companies in Brazil, through contracts and partnerships. Thirty five thousand (35.000) gym members and corporate customers attend regularly to their 17 gyms spread across Brazil, in 13 different cities.
Running since 1985 the health clubs add up to more than 70 thousand square meters of built area altogether,nearly all in shopping malls. Their service is Premium and provides a benchmark for the Brazilian fitness market. The Gym Business also operates one of the largest water parks in the country, with 25 swimming pools, 13 of which are semi-Olympic.
Paulo Augusto Z. Rebello graduated from the American International University in London (1994), specialization course in marketing from ESPM (1997), has studied MBA in the
IE Business School in Spain (2006). His vast leadership experience in general management, from leading sales and marketing teams to improving service level and developing customer loyalty programs lead
him to his current position as the COO of
Founded by Marco Lara in 2012, Just Fit is a fitness chain based in Brazil. The company reports that it had 35 clubs before covid-19 outbreak, currently 27 gyms across the São Paulo State. It markets itself as a “low-cost, high-value” modern gym with compelling group training and dedicated Fitness instructors.